PlaybookMarketing
You don’t rebuild marketing in a weekend, and you shouldn’t. Here’s the exact sequence we use to take a team from “we have a content agent” to “the calendar runs itself, under review” — in three phases over a month.
Wire the agent in and teach it your voice. Output stays in draft.
CMS, analytics, search console, and social. The agent reads before it writes — give it the last year of your published work as ground truth.
Mark up five pieces you’re proud of and two you’re not. The contrast teaches faster than any style guide. Set the editorial gate: who approves, what’s non-negotiable.
Pick a low-stakes topic. Run the whole loop — brief, draft, edit, publish — with a human at every step. You’re calibrating trust, not chasing volume yet.
Hand over the repetitive parts. Approval stays; effort drops.
Let the agent rank opportunities daily and price them. You stop deciding what from scratch and start choosing from a researched shortlist.
Each approved post auto-generates its thread, newsletter cut, and social cards — queued for a quick human glance, not a from-scratch build.
Grant the agent autonomy one task type at a time — start with internal drafts, then social, keeping the highest-stakes channels gated longest.
The calendar self-runs. Your team curates and steers.
Wire share-of-voice and AI-citation tracking back into the brief, so the agent prioritizes what’s actually working and flags decaying posts for refresh.
Marketers move from producing to directing — setting strategy, exercising taste at the gate, and owning the relationships an agent can’t.
By day 30 the daily grind is handled. Your standing meeting becomes a monthly steer: what worked, where to push, what to gate or open next.
By day 30
A morning brief that ranks itself, drafts that arrive in your voice, repurposing that happens by default, and a measurement loop that tells the agent what to do next — all under human review. The team’s calendar isn’t full of tasks. It’s full of decisions.
See the agents behind the work.Mara drafted this post — meet Mara and the rest of the team that runs Lynbrook, live in days and accountable from day one.